PICK UP THE PHONE - A HOW TO PITCH TO JOURNALISTS WORSHOP 26th July 2-4.30pm, Canary Wharf, Docklands, London.

Again and again I hear that one of your biggest worries is picking up the telephone and actually talking to the press. Whilst you can get away with just emailing out to the media as part of your PR campaign, things will happen much faster and much more powerfully if you face your fears and learn how to build rapport and relationships with journalists.
This two and a half hour workshop will help build phone confidence and show you how to build relationships - naturally. You will learn:

* How to face your fears.
* How to minimise the chances of rejection and how to cope with it when it does happen.
* The best way to approach the media..but at the same time do it in away that feels comfortable for you.
You'll also be given the opportunity (but not forced) to role play calls to the media to boost your confidence.

This workshop will be delivered by Do Your Own PR founder Paula Gardner and Hulya Erdal, an experienced PR and marketing practitioner. All participants on this workshop will also receive the 3 day ecourse "Pitching To Journalists" after the day.
Call us on 0208 504 4557 to book by telephone, or visit:

http://www.doyourownpr.com/products/pitching_to_journalists_workshop.asp

Continuing our list of the top 10 PR activities this week we move onto tip sheets.

Tip sheets are short snappy advice based emails, which are excellent for helping you build your profile and status as an expert. I started really using them a few years ago when one of my clients drew up her list of top 10 publications - which included the financial pages of the Sunday Times, Daily Mail etc. Unfortunately she announced that she found the thought of getting on the phone to these people just too overwhelming. Despite all my coaxing and coaching she just wasn't ready. So, we launched monthly tip sheets on her target area and guess what, within a couple of months (yes, as quick as that) they were calling her! By getting valuable professional advice out regularly she had proven that she knew her area and could be approached for expert comments and advice.
Tip sheets, and examples, are covered in more depth on our PR ecourse but here are 5 things you should about tip sheets.

1. They are great for people and businesses that need to raise their profile as an expert - not so great if you're selling a product - although it can be done.

2. It's the persistence that matters most. You need to prove that you are a reliable source of advice.

3. Unlike press releases tip sheets don't really need to be chased up.

4. You can if course recycle your content and use tip sheets in your newsletter, on your blog etc.
5. Write six months worth of tip sheets in advance and all you have to do is send them out on a regular date, say 2nd of the month.

If you want to see samples and read more about how to put a tip sheet together, check out our 30 day Do Your Own PR ecourse at:

http://www.doyourownpr.com/products/do_your_own_pr_ecourse.asp