Planning For 2011

Changing The Record

Going through the process of working our your own personal or brand message is an important one, but it's  important to change it regularly. Just as it becomes hard to drudge up the enthusiasm to write a press release on another angle on the same old theme, it's just as difficult for a journalist to read yet another one of your offerings which sounds like old news wrapped up in a new bow.

I'm not talking about revamping the whole brand here, just taking a different approach to stop things becoming stagnant.

It's vital to keep your message fresh and compelling, to give you and your brand energy and vitality.

Here are some ideas on keeping that freshness:

• Plan for a change in your PR every quarter, you and your staff will welcome the change and the new challenge
• If an angle works particularly well, there's no reason why you can't come back to it at a later date with a fresh new approach.
• Diarise dates where you and your team (or a mentor or buddy) can brainstorm new angles and ideas or use someone like me to consult with and give you bubbly easy to initiate activities and angles that will add a new lease of life.