I spent yesterday at the Big Pitch Final at the Institute of Directors where I was interviewed live on stage about how to do your own PR on a shoestring. I was asked for my three main tips on getting going with your own PR and my suggestions were...

1. Pick up the phone and talk to the press and find out what they want..is it celebrity based stories, rags to riches, or Statistic rich content. Discovering their needs will make it easier to deliver them something they want and can use in future.
2. Look at your diary and plan your PR time. It's so easy to let PR gradually make its way to the bottom om the to do list so you need to keep this sacrosanct.
3. Get some help. If you are on a budget an obvious way is to take on an intern to help you. There are thousands of university students out there who appreciate that some experience and training will put them ahead of the game when it comes to getting a job so you can both be winners.