Valentine PR Special : How To Get The Press To Fall In Love With You
Day Seven: Don’t wear the same perfume as everyone else
Remember the BIG perfume fads of the 80s when almost every other woman was wearing Obsession or Poison? I always wondered why on earth you would want to wear something that made you smell like everyone else?
When you approach the press (or, indeed, potential clients), it’s nice to have something that makes you stand out. This could be a great story, your brand image, or indeed the fact that you are selling something so unusual they will remember it anyway.
Take a look at your competitors and work out where you are different. If it feels right, push that and use it as they key to getting people and press to remember you. In short, wear your own unique perfume.
For a free PR resource pack and ten day trial of our media request service click here
Day Seven: Don’t wear the same perfume as everyone else
Remember the BIG perfume fads of the 80s when almost every other woman was wearing Obsession or Poison? I always wondered why on earth you would want to wear something that made you smell like everyone else?
When you approach the press (or, indeed, potential clients), it’s nice to have something that makes you stand out. This could be a great story, your brand image, or indeed the fact that you are selling something so unusual they will remember it anyway.
Take a look at your competitors and work out where you are different. If it feels right, push that and use it as they key to getting people and press to remember you. In short, wear your own unique perfume.
For a free PR resource pack and ten day trial of our media request service click here
posted by Paula Gardner at
3:37 PM
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