Valentine PR Special : How To Get The Press To Fall In Love With You

Day Six: The Ones that Get Away

There will be some publications that aren’t interested. In fact, there will be many that aren’t interested. Would you chase after someone who just isn’t interested? NO? Does the thought that they are just not interested now change anything?

I had a chat with a client recently. We talked about the fact that her target market was pre-teen and young teen girls, and their parents. She had Junior magazine down on her target list and I queried this.

I wasn’t sure if they covered the pre-teen age and suggested she should make a quick phone call. Asking them straight out would clear up the matter. If the age group wasn’t right, she would be wasting time contacting them, and it would be far better to take them off her list now. It’s not worth chasing someone you know will never be interested.

There were other magazines she had approached that hadn’t yet shown an interest, but these were worth keeping on her list as there was still an opportunity that given time, some great stories, and a bit of phone rapport, the curiosity would come.

If you’re not getting anywhere with a publication, stand back and ask yourself if you are barking up the wrong tree here and wasting time on a publication you have no chance with, or is it worth persevering because someday their heart may melt?


For a free PR resource pack and ten day trial of our media request service click here