Valentine PR Special : How To Get The Press To Fall In Love With You

Day Three: Look the Part

Okay, a friend says so and so will be perfect for you. What do you do next? It’s quite likely you’ll check them out on line. You maybe Google them, see if they’ve got a Facebook page or maybe see if they Tweet on Twitter. This isn’t stalking, just getting a feel for them. And we all do it.

And it’s just what a journalist will do if you come onto their radar and they want to know more. They’ll check out your website. They’ll tap your name into Google. They may even go so far as to track you down on Twitter or Facebook if they’re really serious.


The point is that you have to try to make all your public material as cohesive as possible. Tweet under your business name, not your own (unless you are your business, of course!), and do everything online with your brand in mind.

It’s worth investing money to make the brand look attractive, whether that’s getting a logo designed, having a professional portrait taken, or going on a course to learn how to take great shots of your own products. It may seem a fag at the moment but it will pay off in the long run.



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