Valentine PR Special : How To Get The Press To Fall In Love With You

Day Two: Don’t Waste Your Time Flirting With Everybody

Lets’ face it, you’ve got a business to run, and a life to lead. You can’t devote every second to your PR campaign, which is why it’s important to pick and choose who you want to woo.

I encourage many of my clients to have an A list of their top publications. These are the ones that they know will make a significant difference to their business. These ate not necessarily the ones that their egos would like them to be in.

You may be lusting after a feature in She or the Daily Telegraph but a high quality Internet write-up with a direct link through to your site might bring you more sales.

Again, a regional business, however exciting, is much more likely to be picked up by regional press. If you spend your time chasing after mainstream national press, you may find that wasted time. You wouldn’t waste time chasing after someone you know isn’t going to be right for you, so don’t do it with the press.

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