Valentine PR Special : How To Get The Press To Fall In Love With You

Day Four: Tap Into Your Network

Friends are often eager to match-make. If you ask (and sometimes if you don’t), at least one of them always knows someone who will be perfect for you. And most people are keen to pitch in with opinions and suggestions.

So, tap into your network in the same way. If you’re launching something, tell people about it in a friendly personal (this is very important!) email and ask for help. Who do they know press-wise that you could contact? You’d be surprised what turns up – who has a brother who does the engineering for the Vanessa Feltz show or a wife who works for the local evening paper.

At the very least, who has a blog or a newsletter that you could contribute an article to?

And, to take match-making that step further, consider joining our Divine Publicity Club where journalists put out requests for experts, case studies and lifestyle stories. We also send out a bi-monthly list of our members to a large press database, as a reminder that you are available to write articles and feature in publications. Currently under twenty pounds a month, this is probably the most useful low-cost PR investment you can make (and will bring you a better return than a dating site!)


For a free PR resource pack and ten day trial of our media request service click here