Valentine PR Special : How To Get The Press To Fall In Love With You
Day Eight: Play Hard to Get

Sometimes it’s good to retain a layer of mystery. After all, no one wants to be seen as being too desperate. Whilst you do need to make regular contact with the press, you also need to have something worth contacting them about. Don’t just email or call for the sake of it.

If you Twitter, Facebook or regularly use public forums, regulate how often you go on. If you’re on there too much you run the risk of looking like

A. an addict
B. person with no work to do

I am not sure which is worse!

Make sure you are in the public eye for the right persons, and, when you are, you have something worth saying or showing.

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