Continuing our list of the top 10 PR activities this week we move onto tip sheets.

Tip sheets are short snappy advice based emails, which are excellent for helping you build your profile and status as an expert. I started really using them a few years ago when one of my clients drew up her list of top 10 publications - which included the financial pages of the Sunday Times, Daily Mail etc. Unfortunately she announced that she found the thought of getting on the phone to these people just too overwhelming. Despite all my coaxing and coaching she just wasn't ready. So, we launched monthly tip sheets on her target area and guess what, within a couple of months (yes, as quick as that) they were calling her! By getting valuable professional advice out regularly she had proven that she knew her area and could be approached for expert comments and advice.
Tip sheets, and examples, are covered in more depth on our PR ecourse but here are 5 things you should about tip sheets.

1. They are great for people and businesses that need to raise their profile as an expert - not so great if you're selling a product - although it can be done.

2. It's the persistence that matters most. You need to prove that you are a reliable source of advice.

3. Unlike press releases tip sheets don't really need to be chased up.

4. You can if course recycle your content and use tip sheets in your newsletter, on your blog etc.
5. Write six months worth of tip sheets in advance and all you have to do is send them out on a regular date, say 2nd of the month.

If you want to see samples and read more about how to put a tip sheet together, check out our 30 day Do Your Own PR ecourse at:

http://www.doyourownpr.com/products/do_your_own_pr_ecourse.asp