HOW DO YOU KNOW YOU ARE TARGETING THE RIGHT CUSTOMERS THROUGH YOUR PR?

1. Ask existing customers what publications they read and media they use and target accordingly.
2. When you get a good response from one publication, concentrate on getting into it again before spreading the net further.
3. Approach the advertising departments and ask for a media pack which should give you a run down of their readership and you can cross check that this is the same as your target market.
4. Look at where your competitors appear. Let them do the work for you!
5. Make regular research trips to newsagents, reference libraries and Internet sessions where you look for target media.

Very Best Wishes,
Paula Gardner
http://www.doyourownpr.com

Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days.For a free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit: http://www.doyourownpr.com/subscribe.asp