How Do You Read It All?


The Independent Media Section (on Mondays) recently ran a collection of interviews with journalists on what they thought about PRs and their techniques. Apart from hating it when people phoned up just to check if they'd got the release, their pet hate was being approached by people who really hadn't bothered to read the publication.

This is a clear signal that we need to know what we're talking about before we pick up that phone but, with all those media opportunities out there, how do you find time to suss them out, and what are you looking for?

*Break your target publications down - a magazine a week, a niche a week, whatever you feel is unrealistic and not daunting.

* Build reading into key times of the day - during your train ride, over a cappuccino first thing in the morning for instance.

* Read it twice - once for content and once with a PR eye.

* Analyse each publication - we go over how to do this in the How to Write Articles To Promote Your Business ecourse.

* Read more than one copy of each publication.

* Follow individual journalists and what they write.

* Subscribe in advance so there's no excuse for not getting round to buying a copy.

* If you work in a team share out responsibility for titles between you.

Very Best Wishes,
Paula Gardner
http://www.doyourownpr.com/ and http://www.divinepublicity.comPaula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days.For a free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit:http://www.doyourownpr.com/subscribe.asp