THE DO YOUR OWN PR TOP 7 WAYS TO FIND IDEAS FOR A PRESS RELEASE

1. Keep it Current

Keep up with what's happening in the news, whether its by reading a daily newspaper, listening to a new talk show or keeping up with the internet news. I don't mean just top headlines here - smaller news items, local, and regional titbits can be just as rich in ideas. When you find something that you can tie in with your business, use that topic as the starting block for your press release to bring it right up to the minute.

2. Name Dropping.

Learn how to use the power of celebrities. We all love to read about celebrities and the press know that it's a great way hook readers in quickly. So, keep an eye on what's going on in the celebrity land so that you, once again, can tie a press release into it.

3. Plan Ahead.

Look at the calendar and take note of special days in the year. It's probably a good idea to avoid big occasions like Mothers day or Valentines day as you'l be competing with everyone else, but are there other smaller special days that you can use a hook?

4. Invent an occasion.

Make your own special days or even weeks up - why not - everyone else does it. There's a fish and chips week, doughnuts week so why not a week of your choice!

5. Surveys

Look in the press for details of recently published surveys or do your own!

6. Events.

Make a public appearance and put together a release around that.

7. What's new with you?

Launch or revamp a product or service, or announce a new client win.
There are more ideas, plus the oportunity for personal feedback from myseelf on your press release, in our Write Your own Press Release ecourse here: