Wednesday, December 05, 2007

Do Your Own PR Top Five PR Resources
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Here at Do Your Own Pr we're always on the look out for great (on a budget) resources to help with your publicity and here are the top five we are always recommending to clients.

1. The Guardian Media Directory.
Published every year this gives you a pretty comprehensive list of UK newspapers, magazines, radio stations and tv companies. Available from Amazon.

2. http://www.blogger.com/www.mediauk.com
A similar theme but a free website. Not quite as good as the book, but enough to get you going.

3. http://www.blogger.com/www.expertsources.co.uk
Register yourself as an expert in your field and watch the media requests come in. the trick is to separate yourself and make yourself unique.

4. A good PR Book.
Get Noticed, How to Boost your Business Profile in 30 days or less provides you with lots of actions and less theory that will really make a difference to your visibility. Also available from Amazon here


5. Reading Habits.
Read a daily newspaper every day (varying them) and, if you product or service is mass market, also a celebrity gossip mag once a week (eg Closer) to keep up with who's in and what stories are making the press at the moment.

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