Boot Sale Anyone?
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I am doing a novel writing course at the moment. Surprisingly (or not!) it seems to be full of PR people and journalists who all want to write the great novel! I sit next to the beauty editor of a top national women's magazine and, interestingly, she confessed to me that she often does car boot sales with all the samples she gets sent. This just confirms what I have been telling my clients for years - never send samples out on spec, unless they are just little gifts and meant to be just that.

So, how do you get a write to taste/sample/review your product?

The answer is to make them want it. Send them a press release they can't ignore, speak to them, talk it up and then ask them if they'd like a sample. And tell them you'll be calling to see how they found it. Show them that you're a professional and that you expect them to do their job like one too.

Paula Gardner
www.doyourownpr.com