And the rest of them...

7. Okay, I've sent it, what next?
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Wait 2-3 days and then get on that phone. It's often by speaking to the press that you galvanise them into reading the release in the first place. If you possibly can it's worth rounding something up that you can then send onto the press as a next step (after enquiring by phone if they'd like to receive it first)..This could be a sample, review copy, invitation to a press event or just some ideas for articles that you could put together for them.

8. I can't really be bothered. Can't I just phone them and have a chat?
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Yes, you can, and it's great that you're prepared to do that. But even if you charm the pen into their hand they'll still want to see a press release and better to have one already written and to hand than to have to conjure one up under pressure.

9. Can I send it to more than one person at the same publication?
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Yes, yes, yes. That's common practice and no one will raise an eyebrow as long as you target well and don't bother people with things they don't cover.

10. How Can Do Your Own PR help?
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We can write your release for you - take it off your hands and make sure that it gets done. Alternatively, we also run a 7-day email course on how to write your press release course. You are taken through, step by step, putting together your own release, and then send it to us to get our feedback. For more details visit:

http://www.doyourownpr.com/products/how_to_write_a_press_release.asp

You'll be learning a skill that will benefit you and your business for years to come.