The Sixth Most Frequently Asked Question About Press Releases

Should I include Some Quotes?

The answer is yes, but it's much better if they are not from you - unless you are imparting some vital information or bits of advice.

What doesn't go down well are business owners who talk about how fabulous their product is, or how excited they are. We don't care!

What the press does like though are customer sound-bites or, even better, third party experts and celebrities. So, get your thinking hat on and ponder who you know...

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