The Fourth Most Frequently Asked Question About Press Releases

How Do I Send Them - post or email?

When I first started in PR we didn't have email. It was only fax and I used to spend one day a week just standing by the machine and faxing...faxing...faxing...and at least one other day stuffing envelopes. We don't have to do that any more and that's great. But the problem is that everyone else can email too and journalists often get one hundred plus emails per day in their inbox. no wonder it's hard to get yours to stand out.

Again, if you've got great photos, putting them into an email might look good but may get your email blocked by a fire wall and presumed to be spam.

So, if you've got anything visual - where people need to see the photos to go "wow" I suggest that you email and post your release. It may cost more but it will be increasing your chances considerably of getting it seen and read.

Information type releases can be just emailed, but remember, keep everything in the body of the email (say photos etc are available by request) and follow up with a call.
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