The Third Most Frequently Asked Question About Press Releases

Who Do I Send Them To?

You can buy lists from organisations like www.romeike.com, you can make up your own with The Guardian Media Directory and a few days, or you can get us to put one together for you. But nothing beats actually looking at the publications yourself and working out which parts of a newspaper or magazine are right for you. And don't just buy one copy - start reading a few and get a feeling for language, target market and what you have that will suit it.

You rarely send things out to the editor (unless the publication is very small). It will probably be the features editor, news editor or perhaps a shopping, homes, health or women's editor. Remember, nothing works as well as reading the publication to see who's who. And, even then, you'll need to pick up the phone to find out if they are still there (vital in a publication that could have been written 4 months previously) and their correct email address.

Do Your Own PR offer a 7 day how to write your press release course, where you're taken through putting together your own release, and send it to us to get our feedback. For more details call 0208 504 4557.