The Second Most Frequently Asked Question About Press Releases

Can't I just have one press release and keep using that?

Press Releases are meant to be about news - either something that's happening within your organisation, or something that happening out there in the world that you can tie a story to. A stale release that gets used again and again is going to get noticed...and for all the wrong reasons.

That's not to say that you can't use some of your material in each release. The information on you and your business - how and why it started - will probably stay fairly stable, which means that you can re-use that and pour your energies into creating something eye-ctaching and compelling for the first few paragraphs.

Do Your Own PR offer a 7 day how to write your press release course, where you're taken through putting together your own release, and send it to us to get our feedback. For more details click here