I was talking to Mike Segal of http://www.speednetworking.org/a while ago and he told me this lovely PR story!"It was a rainy day sat at home decided to write a short piece about Speednetworking for that auspicious weekly The Watford Observer. It got published and as a direct result we got....1 telephone call...BUT...quality not quantity..it was from the BBC...could they come and film our next event?... I thought for a nanosecond...YES!...as a result of which THREE four minute pieces on LONDON TODAY at peak times 12.30pm 6.30pm and 10.30pm.....as a result of which we are now AS SEEN ON BBC1....and we also got.....1 telephone call....FROM Marketplace..could they come and record our next event for broadcast to 7,500 radio stations across the United States....from which we received 2 telephone calls and I have just visited Chicago and Detroit to talk to two prospective Speednetworking franchisees! We have since also been asked to record a piece for BBC Worldwide for broadcast in Portugese in Brazil and been featured in an article in The Independent On Sunday."

Paula Gardner is the author of Get Noticed: Boost your small business profile in 30 days or less.