Today I've been busy putting together a PR strategy for http://www.rubbercheeseshop.com/. It's a new venture from graphic designers Kelly and Paul (aka Mog and Waggit) of http://www.rubbercheese.com/ (who also did our Do Your Own PR logo) and I think it will do well. They know they market, they've tested their products and they've already got good business heads on their shoulders. All they have to do now is make the transistion from B2B to B2C.

I'm also increasing my staff, taking on Amanda Alexander of http://www.coachingmums.com/ to help me with the PR ecourses. Amanda is a past client and I was so impressed with how quickly she picked up PR and what she did with it that I offered her a job. Watch out for more on Amanda on the Who is Do Your Own PR page soon!

Paula Gardner is the author of Get Noticed: Boost your small business profile in 30 days or less.