Blogging for PR? Does it work? Is blogging good PR practice? I've had a number of clients who have asked this recently. My own thoughts are that although I have yet to hear if anyone who has seen a huge increase in business as a result of their blog (although, perhaps the author of Belle de Jour might disagree with me there), it can do no harm.

n fact it can even help you gather your thoughts and help you make sense of what direction you want your marketing to head. If you have a well-read blog the feedback is educating and, once your blog has been indexed by the search engines, it can be a great way to lead traffic through to your site.It's easy easy enough to set up a blog at http://www.blogger.com/. And free. All you need to then do is find the creativity and discipline to update your blog as often as possible. Once a day, I am told, is best!

Paula Gardner is the author of Get Noticed: Boost your small business profile in 30 days or less.