Happy New Year!
I must admit that I'm finding it hard to get into the bright and perky PR mode for this year. I'm just feeling a little..er..well, lazy to tell you the truth..and the problem with PR (especially if it's your own business) is that it's so easy to put it off. There's always a client call to chase up or an email to respond to, and people rarely chase you up on what you've been doing PR wise.so it really is down to your own brute self discipline to get on with it.
So, today's blog concentrates upon getting started, and building that momentum to help you get noticed.
And the answer is as simple as choosing to do something that you enjoy.
It's obvious but it really means that you are more likely to do it. And, once you're doing something that's more likely to lead to you doing something else.
So, what do you enjoy doing?
If you find planning and mapping out goals excites you then sit down and work out the top the top three publications you want to get into in 2005, and then a further 10, and then go online and order the Media Guardian Media Directory or The Writers and Artists' Yearbook from Amazon and build a mini media database of the contact details of those publications and the people you need to get into contact with.
If you find writing easy then set yourself a goal of writing an article. It's not a scary as it seems. Writing for the internet means that articles can be between 350 and 500 words with lots of bullet points and headings to break things up. Once written, you can use it in your newsletter, on your website, offer it to other people for their newsletters or offer it to other websites in return for a link back to your own.
If you like organising then get yourself down to a stationers like Staples and invest in the folders, files and stationery you'll need for a concerted PR campaign.
If you're still harbouring thoughts of returning to the sofa and curling up with the remote control in one hand and a box of chocolate liqueurs in the other, then swap the remote for a pile of the trade and consumer magazines that you want to get into this year and read them cover to cover, absorbing the language they use, making note of who writes what articles and think about ways that you could present your business to them to get them excited.
Note that I said you could hang on to the liqueurs - well, I would anyway.
For more PR ideas and suggestions visit http://www.doyourownpr.com/prtips.asp
Until next time,
Paula Gardner
www.doyourownpr.com
I must admit that I'm finding it hard to get into the bright and perky PR mode for this year. I'm just feeling a little..er..well, lazy to tell you the truth..and the problem with PR (especially if it's your own business) is that it's so easy to put it off. There's always a client call to chase up or an email to respond to, and people rarely chase you up on what you've been doing PR wise.so it really is down to your own brute self discipline to get on with it.
So, today's blog concentrates upon getting started, and building that momentum to help you get noticed.
And the answer is as simple as choosing to do something that you enjoy.
It's obvious but it really means that you are more likely to do it. And, once you're doing something that's more likely to lead to you doing something else.
So, what do you enjoy doing?
If you find planning and mapping out goals excites you then sit down and work out the top the top three publications you want to get into in 2005, and then a further 10, and then go online and order the Media Guardian Media Directory or The Writers and Artists' Yearbook from Amazon and build a mini media database of the contact details of those publications and the people you need to get into contact with.
If you find writing easy then set yourself a goal of writing an article. It's not a scary as it seems. Writing for the internet means that articles can be between 350 and 500 words with lots of bullet points and headings to break things up. Once written, you can use it in your newsletter, on your website, offer it to other people for their newsletters or offer it to other websites in return for a link back to your own.
If you like organising then get yourself down to a stationers like Staples and invest in the folders, files and stationery you'll need for a concerted PR campaign.
If you're still harbouring thoughts of returning to the sofa and curling up with the remote control in one hand and a box of chocolate liqueurs in the other, then swap the remote for a pile of the trade and consumer magazines that you want to get into this year and read them cover to cover, absorbing the language they use, making note of who writes what articles and think about ways that you could present your business to them to get them excited.
Note that I said you could hang on to the liqueurs - well, I would anyway.
For more PR ideas and suggestions visit http://www.doyourownpr.com/prtips.asp
Until next time,
Paula Gardner
www.doyourownpr.com
posted by Paula Gardner at
4:56 PM
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